Randon Implementos` (Trailers Division) commitment to innovation by developing products increasingly safer, more technological, sustainable, and profitable for the carrier is strengthened by the New R Line, which renews the brand's positioning in the market. The concept guides the Company to developing a range of technologies and solutions meeting the pillars of modularity, electromobility, sustainability and embedded intelligence, resulting in increased safety for road operations, profitability for the carrier and significant gains for the environment.
“The New R line has allowed us to maximize the development of technology translated into an intelligent road equipment that brings benefits for the transport of loads and for the operator, combining safety, profitability, and sustainability”, highlights the Superintendent Director of the Trailers Division of Randon Companies, Sandro Trentin.
The signature of the New R line is the main visual element that will illustrate the rear of the Company's road equipment. On June 30th a special film about the Company`s new positioning was released, along with a campaign in the social media. In July, Randon Implementos launched the new generation of the Grain line, the first product fully aligned with the New R concept.
This move shows that the company is aligned with mobility megatrends, which include the increasing use of smart materials and innovation, both capable of fighting climate change.
“Randon Companies sees innovation in transportation is a non-negotiable value. The New R concept marks a new milestone for the company that is engaged in working with even greater commitment towards our ambitions related to the environment and social responsibility”, emphasizes the CEO of Randon Companies, Sérgio L. Carvalho.
